Journal

Notes on design that earns trust.

Short, practical reads on branding, websites, packaging and how I work — written for founders who care how their business looks.

Written by

Vadym Malinovskyi

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7 articles

Two quotes for “a logo” can be ten times apart and both be fair. Here's what you're really paying for, and the questions that tell quotes apart.

Bleed, CMYK, 300 dpi, outlined fonts — what your printer keeps asking for, and why it saves you money.

Most event tees end up as pyjamas. The ones that don't follow a few rules about ink, placement and restraint.

A logo is one mark. A brand identity is the whole system that makes a business feel consistent everywhere it shows up.

Visitors form a first impression of a web page in a fraction of a second. The top of the page has one job: earn the next scroll.

On a shelf your product competes at arm's length, next to louder neighbours — and online it's a thumbnail. Design for both.

A calm process is a feature. Here's the four-step route I use so clients always know what happens next.